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The Top 5 Email Responses to 1:1 Personalised Video Messages

By Holly Spooner

One of the best tactics you can deploy in ABM is 1:1 personalised video messages. They are a refreshing, more human approach in comparison to the same old plain text emails that your future customers receive on a daily basis. This blog will serve to showcase some of the best responses to 1:1 personalised video […]

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The Case for Account-Based Marketing (ABM) [Slideshare]

By Holly Spooner

Case for Account-Based Marketing

In the past, the idea of tailoring your marketing outreach on an account by account basis would have been dismissed as a costly and time consuming endeavour. With the rise of marketing automation tools and as it is easier than ever to identify buying signals, account-based marketing now provides a better ROI than any other […]

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