IT Company Miracle Dynamics Grows Sales Pipeline Using Punch!

Miracle Dynamics are one of the UK’s leading suppliers of Payroll, HR, Time and Attendance technology to the Microsoft Dynamics market. Their HMRC recognised solutions are used by over 1000 companies worldwide with a focus on organisations using Microsoft Dynamics NAV, making the running of their HR and Payroll functions more efficient, more productive and more accurate. Miracle’s Head of Marketing Amanda Sibley had used other agencies in the past with mixed results.

ABOUT MIRACLE DYNAMICS

Based in Gloucestershire, Miracle Dynamics have over 25 years of experience supplying business and application software across the Microsoft Dynamics platform. Specialising in the HR and Payroll sector, Miracle are one of the dominant suppliers in the applications market and are fully HMRC recognised with their solutions being used by over 1,000 companies worldwide and operating through a channel of more than 60 partners.

Amanda Sibley

Head of Marketing, Miracle Dynamics

“Previously we were using another agency, but they weren’t very flexible and were set in their ways with the data and systems they used. There were also no monthly meetings scheduled, so often we felt like we were kept in the dark.”

“Previously we were using another agency, but they weren’t very flexible and were set in their ways with the data and systems they used. There were also no monthly meetings scheduled, so often we felt like we were kept in the dark.”

Amanda Sibley

Head of Marketing, Miracle Dynamics

Industry Expertise

When Punch! got in touch with Amanda, the timing was fortuitous. She’d worked with some members of the team before in a previous role, and was confident that their knowledge of the industry and way of working would help energise their outreach work.

Amanda Sibley

Head of Marketing, Miracle Dynamics

“I got a call from one of the Punch! board, who I’d worked with previously at another company.
I knew they were familiar with our industry, and I liked the way they did things, so I thought,
why not? They turned out to be easy to work with, brought some good new ideas to the table and also pushed us a little bit, which is just what we needed.”

“I got a call from one of the Punch! board, who I’d worked with previously at another company.
I knew they were familiar with our industry, and I liked the way they did things, so I thought,
why not? They turned out to be easy to work with, brought some good new ideas to the table and also pushed us a little bit, which is just what we needed.”

Amanda Sibley

Head of Marketing, Miracle Dynamics

Clear Communication

The Punch! team see themselves as an extension of their client’s own sales teams, and this was evident to Amanda from the clear lines of communication, with regular reporting and a willingness to adapt the project as necessary. Delivery of results also stood out, with Punch! able to hit the targets they set themselves and meet the expectations of Miracle.

Amanda Sibley

Head of Marketing, Miracle Dynamics

“Simply put, Punch! do what they say they’re going to do and more. Their knowledge of the marketplace is great, they’re innovative, and they get the results that we’re after. Their communication is also great, we get regular reports, and they’re very flexible, meaning that if we need to change something, it’s done straight away without any fuss.”

“Simply put, Punch! do what they say they’re going to do and more. Their knowledge of the marketplace is great, they’re innovative, and they get the results that we’re after. Their communication is also great, we get regular reports, and they’re very flexible, meaning that if we need to change something, it’s done straight away without any fuss.”

Amanda Sibley

Head of Marketing, Miracle Dynamics

New Business Won!

Punch! were even able to take on a lead that Miracle’s CEO Alan had been struggling to convert, and turn it into a successful business opportunity. By getting back in touch with the prospect and using their unscripted natural approach to qualify the information, Punch! managed to secure a second meeting, that led to Miracle winning a new high-worth client!

Amanda Sibley

Head of Marketing, Miracle Dynamics

“Our CEO Alan had been in to meet with a major London football club and hadn’t been able to persuade them to work with us or get another appointment in the diary. When Punch! took on the lead, they re-qualified the information, managed to secure us another meeting, and we ended up winning the business!”

“On a personal level, I really like working with Punch!, they are certainly the best agency I have used so far (even over those recommended by Microsoft!).”

“Our CEO Alan had been in to meet with a major London football club and hadn’t been able to persuade them to work with us or get another appointment in the diary. When Punch! took on the lead, they re-qualified the information, managed to secure us another meeting, and we ended up winning the business!”

“On a personal level, I really like working with Punch!, they are certainly the best agency I have used so far (even over those recommended by Microsoft!).”

Amanda Sibley

Head of Marketing, Miracle Dynamics

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