So, you’re thinking about adopting Account-Based Marketing…
Fantastic! But there are three different types of ABM; one-to-many, one-to-few, and one-to-one. So, which one is right for you? Luckily, we have a handy little calculator that will tell you exactly that.
Firstly, you’re going to need to know your churn rate. Don’t know this? We’ve got you covered in that department too! Click here for our churn calculator. This can be on a monthly or annual basis, depending on how you operate as a business. This will then automatically generate your average client lifespan for you.
Next, what do your clients spend on average per month? This will then automatically generate your average lifetime value. The culmination of these four pieces of information will inform you of the best fit ABM for you!
Once you know the ABM type that best fits your business, you can start planning your ABM campaign!