6 Signs You Should Be Asking Your Clients For Referrals
By Chris Muldoon
Have you considered asking your clients for referrals, but never got round to actioning it? You might think that you don’t need a referrals scheme at all… Think again. Without a structured programme in place to actively win more business through client referrals, you are potentially missing out on the holy grail of sales: high-quality, […]
An Interview with Tony Altham, Referrals Expert
By Catherine Pope
Recently I was lucky enough to be able to pick the brains of business networking and referrals expert Tony Altham to learn about the value of referrals to a business. Tony is the executive director of the Business Networking Institute (BNI) Staffordshire, managing business referral groups where he delivers coaching and training to help his members […]
The Case for Account-Based Marketing (ABM) [Slideshare]
By Holly Spooner
In the past, the idea of tailoring your marketing outreach on an account by account basis would have been dismissed as a costly and time consuming endeavour. With the rise of marketing automation tools and as it is easier than ever to identify buying signals, account-based marketing now provides a better ROI than any other […]
What is Intent Data? – How to Use it in ABM
By Jonathan Penny
As I’m sure you’re aware, tools like Hubspot have made it possible to track which companies are looking at your website… however, what if you could get hold of data that tracks the online behaviour of all of your target accounts, across the whole of the world wide web? Cue Intent Data – your ABM teams new best friend!
What is Account-Based Marketing (ABM)?
By James Snider
While it may seem like a new and radical approach, Account-Based Marketing (ABM) is a lead generation strategy that has actually been leveraged by businesses for many years. It began when marketing professionals tried flipping the traditional marketing triangle on its head, targeting key companies as opposed to trying to target entire industries at once. […]