Does the perfect sales email exist? Here’s how you can maximise your chances of getting an online response from your prospects, with three tips to crafting the perfect sales email.
How often do you open your Outlook in the morning and see 70+ emails in there? How often do you come back from annual leave and see a number in the hundreds next to your inbox? Now how many of those do you actually sit and read?
The average decision maker at a company can receive hundreds of external emails per day. Now if you factor in the statistic that only 24% of sales and marketing emails are actually opened, then what chance does your cold message have of standing out from the crowd? Equally, 48% of all emails are deleted by the prospect and this only takes 5 minutes max, out of their day. So you need to catch their eye before they tick that little box that sends your correspondence straight to the trash folder.
But never fear; there are plenty of tips and tactics in our online E-Book that you can employ to heighten your chances of getting your email opened and even better, responded to.
The Subject Line
The first thing people see. It doesn’t matter how engaging the content of your email is, if it doesn’t get opened then its meaningless. You need to have a short, concise and catchy subject line which creates intrigue and is tailored to the prospect. An example of this could be:
John – Quick question for you
Claire Jones recommended we get in touch
Try not to make the subject line about price as it can come across as spam
The letter F
Try and have your email set out like the letter F. IE have 2 paragraphs at the top followed by a short request at the end. Keep it brief and to the point. You don’t need to spend ages introducing yourself or your company. Instead try and grab them with one point and how you’ve collaborated with a similar firm in the past.
The last thing you want is people getting bored by your first line and deleting the email before your ‘call to action’ at the end. Speaking of which…
Call to Action
The last line should be to the point and focused on what the next steps should be. Assume they are engaged with you following your email and of course they would want to speak further. Don’t end with a closed question. Instead have something like:
“When would be a convenient time to discuss this further?”
It is also worth investing in the tools that can help you monitor the emails you are sending. Sales Executives can now see who is opening their emails and who is clicking on the links they place in them. You can see what time people are opening your emails, to know when is best to send them out and maximise your chances of a response. This all helps you to prioritise who you will give follow-up calls to first.