Uniting sales and marketing to build an effective pipeline and qualified opportunities.
Crown Worldwide are a global organisation operating in over 260 countries. They approached Punch! with the aim of generating more qualified opportunities through a more targeted approach.
Crown Worldwide offer a wide scope of services, from digital records management to turnkey relocation services. To avoid the risk of producing generic messaging, Punch! isolated the different target markets that each division appealed to, and identified the distinct challenges faced by prospects in these areas.
From this, unique value propositions were created that formed the basis of messaging. This took the form of 1:1 personalised video messages, social selling, email, direct mail and outbound phone. All of these were personalised for prospects, who were identified as the relevant decision makers by the Punch! team.